Why is it that we want a premium price for our expertise, you want a premium price for your expertise but you don’t want to pay me mine and I don’t want to pay you yours?
Here are 3 short reasons why beating someone up over price is bad, not only for them, but for you, the buyer:
1. The supplier, from the start, will already feel taken advantage of and will be much less likely to do his/her best for you.
2. Services will take longer to render because the supplier has put their “better paying” customers before you, thus pushing out the benefits of what it is you are buying the product or service for.
3. If you are buying lumber, and you beat the lumber yard up on price, you can expect to get the lumber at the bottom of the pile, thus making whatever it is you build a lesser quality than your competitors.
Consider this the next time you are in negotiations. Do you want to be the customers that commands a good name to suppliers and who suppliers truly want to help and provide their best to, or do you want to be the grinch that the supplier pushes out longer, provides cheaper or less involved products and services to?